Advertisers have already been targeted by the game’s new rules.
The game’s commercial arm, adidas, is expected to release a new AFL ad for the new season, and it has already been used by two teams, the Melbourne Storm and Gold Coast Suns.
Advertiser and sports marketing agency Deloitte will be in charge of the brand campaign, which has yet to be finalised.
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The new rules are a huge blow to the competition, but what about the industry?
The big three advertisers – Viacom, Disney and Major League Baseball – have already confirmed their participation in the new era.
And the AFL has already announced its intent to introduce a new television rights deal in 2017, which will see the game attract a higher profile in its international expansion plans.
But what about its competitors?
Will they follow suit?
And if not, who else is poised to gain a significant foothold?