A new report from advertising industry research company Brandwatch reveals which brands are the best at using their brand images to promote their products online.
The report, which examines the effectiveness of digital marketing campaigns, was published on Wednesday by the University of Melbourne.
The researchers analysed the results of a brand search using Google Analytics and found that the brands with the highest rankings for advertising images were:McDonalds,Cadbury,Adidas,Advantage and Sainsbury’s.
The research found that images can be as important as a brand’s name and that brands are particularly good at capturing their audience’s emotions and emotions are highly personal.
In particular, the study found that brands who use images are more likely to use them to create a sense of social engagement, with the image being a central part of the brand image.
“It is often the case that brands can be best at creating a positive image for themselves and their brands,” said Associate Professor Ian Leech from Brandwatch.
“But there are a number of factors that can affect the quality of a positive brand image, including the quality and frequency of images used, the type of image used, and whether the image was created by a brand or by an outside agency.”
The study found many brands, including Cadbury, PepsiCo, Coca-Cola and the Australian Woolworths, were using a combination of images, videos and social media platforms to promote the brands brands.
“Advertisers are keen to be seen, so they’ll use a combination or combination of social media, image and video, and so on,” Associate Professor Leech said.
“We found that most brands are using a mixture of images and videos and they’re also using a mix of social and non-social media.”
There’s a good mix of both.
“Advertising industry figures suggest that the average price of an ad on mobile devices is up 20 per cent in 2017, with online advertising spending increasing by 40 per cent over the same period.”
One of the issues that we’re seeing is that brands don’t have to use all the features that we’ve come to expect from them, like a clear website, a clear social media presence and a clear logo.””
We’re seeing more and more brands including Coca-colas, Target and McDonalds use this medium to promote products, so it seems that a lot of brands are leveraging this platform.”
One of the issues that we’re seeing is that brands don’t have to use all the features that we’ve come to expect from them, like a clear website, a clear social media presence and a clear logo.
“Advertiser and research analyst Matt Chisholm from the research company AdTech said the findings suggested brands could benefit from a “strong, credible and compelling brand image”.”
We are seeing more brands using a variety of images to communicate their brand to their audiences.””
For example, many brands use image as a primary or even sole source of revenue for advertising, and are often rewarded with better visibility and better advertising results than if they were relying solely on social media.
We are seeing more brands using a variety of images to communicate their brand to their audiences.”
Topics:advertising,business-economics-and-finance,advertising,consumer-protection,advertising-and_games,internet-advertising,media,education,commerce,social-media,toktok-6151,vic,melbourne-3000,vicFirst posted April 20, 2018 11:50:18Contact James Mackenzie