Posted October 20, 2018 06:21:00 Google has been making the rounds lately to explain why it’s investing heavily in the creative industry.
In a recent earnings call, it’s said to be investing up to $50 million in the United States, Canada, Europe, and Latin America.
Now, Google has officially announced that it’s invested a whopping $50 billion in the digital ad market, and it’s a bold move.
Here’s how Google has chosen to invest the money: The company has said that its total investments are going to go into three distinct categories: advertising and technology platforms, content and ad delivery, and partnerships.
The investment in digital platforms comes as Google is increasingly experimenting with new ways to monetize its search engine.
“We are investing in all kinds of things to help advertisers better understand the search experience, to better target ads to users’ interests and interests groups, and to help businesses better monetize their advertising,” a Google spokesperson told Ars.
“Our investment in ad delivery has been focused on building better ad experiences for our advertisers, while our investments in content and advertising have been focused to improve our ad delivery platform and improve the user experience.”
Google is investing in Google AdWords, Google AdSense, and AdSense for Business.
AdWords is a free advertising platform that Google’s other platforms use, and the company’s partner network partners.
AdSense is an advertising network Google uses to create and monetize Google search results, as well as to pay for other Google services.
The partners include major media companies, major web portals, and major technology companies.
Google says that it has spent $7 billion on these partnerships since 2015, including $1 billion in 2016 alone.
The company also says that the new money will be used to invest in new ad products and services that it will release over the next year.
“Google will also invest in partnerships that enhance the advertising experience for our users,” the spokesperson wrote.
“For example, we are working on new advertising features to help users find relevant information, as we strive to provide advertisers with the best possible ad experience.”
In the coming months, Google is planning to introduce new ad features to the company, like an ad blocker that will block ads for specific types of content.
Google is also experimenting with the ability to charge businesses for ad placement in its search results.
The new money is part of a broader strategy Google has put into the digital advertising industry, and Google isn’t just taking a big risk.
The move is part a broader effort to build its digital ad business, which is growing rapidly.
“Advertising today is growing exponentially, and we need to find ways to help our advertisers better reach and engage their audiences in ways that are relevant to their business,” a spokesperson told Business Insider in a statement.
“The new Google Adwords and Adsense investments will support this effort.
We are making these investments in a way that enables advertisers to reach and serve their users more effectively and affordably.”
Google said that it expects to spend between $10 billion and $12 billion on digital advertising in the next 12 months, and its focus on this segment is paying off in big ways.
The tech giant says that Google Adsense is going to be worth between $1.2 billion and more than $2.6 billion a year over the same period, while Google has said it plans to spend around $1 trillion on ad revenue.
The search giant also announced a partnership with Google Play that will allow advertisers to show ads to people who buy the products they’re promoting.