Posted December 01, 2019 05:13:53Coca-Cola is set to begin running its “All in the Family” campaign in the Sunshine State, a promotional blitz designed to help get Americans back to work.
The campaign, which features more than 50 Coca-colas and other products, will run across television, radio and print ads, and a mobile app.
It’s part of the global marketing campaign that has been launched by Coca-Colas, General Motors and General Electric to help promote their products.
The “All In the Family,” which is also scheduled to air nationally on Tuesday nights on the ABC network, will highlight the company’s commitment to families across the country through “family-friendly” products and services.
“The All In the family is a national campaign to show how we are part of every family and what makes our brands special,” said Col. William C. Bader, executive vice president of Coca-Cola North America.
“We are proud to be part of this campaign, and it is an important part of our overall strategy to reach our consumers and build a global community.”
Coca Cola said in a news release that the campaign will feature products like the All in the Box, the All-in-Beer, the Family Friendly Diet, and more.
Coca colas spokeswoman Amy Fuchs said the company is “confident” that the program will have a positive impact.
“We know that this campaign is a powerful tool to help people get back to their work,” Fuchs wrote in an email.
“While it may seem daunting at first, the family-friendly products are just the beginning of a larger Coca-Cola strategy to help consumers feel more connected to our brand and to the people who care about us,” she said.
The advertising blitz comes as the beverage industry has faced criticism from some health experts who have raised concerns about the use of sugar in soft drinks.
A group of health experts sent a letter to the FDA last month, urging the agency to take more aggressive action against soft drinks and soda manufacturers that make or use artificial sweeteners.
The letter said the group of scientists and researchers called for the FDA to take steps to curb consumption of artificial sweetener-laced beverages like “Sourlands,” “Fruit Loops,” and “Coke Zero.”
The group of doctors and other experts said artificial sweetened beverages like Diet Coke are linked to a host of health problems, including obesity, diabetes, hypertension and stroke.
A recent study released by the American Heart Association found that diet sodas and diet beverages are linked with an increase in the risk of stroke and heart attack in men.
The American Beverage Association, the largest soda makers, has long opposed artificial sweetening, saying it’s bad for the environment and bad for consumers.
The group recently released a report that said it will “fully support efforts to curb the use and abuse of artificial flavorings in beverages.”
“We are encouraged by the FDA’s announcement that it is taking steps to address the issue of artificial flavors in beverage ingredients,” the American Beverages Association said in an emailed statement.
“But we are still deeply concerned about the long-term effects of this harmful practice.”
“This is a first step in the right direction, and we look forward to working with the FDA and other stakeholders to move forward in the direction of a healthier world,” the group added.