We all know that advertising is a very expensive business, but how much does that actually cost you?
It’s a question that’s often asked by advertisers, and if you’re considering a Google Ads campaign, you’re probably wondering what the upfront costs will be.
Here’s a look at how you can make sure your ad campaigns are cost-effective and make sure you’re getting paid for the work you put in.
Adwords rules and guidelines In the UK, the rules are fairly simple.
You can only use a few words to describe a food ad on Google Adwords, so you can’t simply add a description like “hot food”.
Instead, you’ll need to follow these rules and adhere to Google’s guidelines.
These rules are explained on the Google AdWords page, so if you don’t have an AdWords account, you can always sign up and start using it.
When creating your ad, you need to consider the following guidelines: It needs to be a product or service that is relevant to the audience that will benefit from it, and which has a reasonable chance of being sold.
The rules state that: The ad should be relevant to an audience of at least 1,000 people and that it’s relevant to at least 50 people per audience segment.
It must not promote any competing product or offer a product that is not the advertiser’s product or offering.
The ad must not mislead people or misrepresent the advertisers product or offerings.
If you use a non-food product or product offering, you must comply with the same rules as for a food advertising campaign.
The following rules apply to all of your ads, even if you use non-Food ad terms: You must not use terms that have a clear commercial advantage over the advertisment, such as: “This is the best way to buy this product or get the product at an attractive price”.
You must avoid using terms that are misleading.
This includes any of the following: “Buy this product for £20 per month, and get $30 off your next purchase”, “This product is the cheapest price you can get for this price”, or “The cheapest price is $30”.
Advertisers may opt to use words that are not suitable for a product they are selling.
If this is the case, they will be asked to remove the ad.
You’ll also need to include information on the AdWords site that identifies the product and/or service being advertised, and how much it will cost you to purchase it.
These may include: The product’s name, the product’s price, the number of units or units per package, the delivery date, the type of delivery and the delivery service.
You must also include the ad’s URL.
You may also need a link to an online store where you can buy the product or services.
If the advertisments ad is not relevant to your audience, the terms will be ignored and the ad will be removed.
Advertiser can also opt to remove a product from Google Search.
If Google decides to remove it, it will show an error message and the item will not appear in Google searches for the same keyword or product.
You will need to contact Google to ask them to remove an ad that is in breach of these guidelines.
If your ad is removed, you may have to start from scratch again.
Here are some of the more common examples of what may be covered in Google Ad Terms: “The best price is the price you’ll pay for this product”.
If you’re selling a brand name product, you might need to use the phrase “this is the top price you could find”.
“Buy it now, and it’ll be delivered on the same day”.
If your ads is about a product you sell, you should avoid the phrase: “this product is available now”.
“The price is currently $20 per unit”.
You may need to provide a price comparison chart for this to be relevant.
“Buy now, get a free month of unlimited storage”.
“This price is about $30 per month”.
“Get a free trial”.
“Free one month of Google Cloud Drive”.
You should also be clear about what you’re referring to when using the word “free”.
If the ad is in a product listing, you will need a similar sentence.
For example, if you sell a product for $80 per month and you’re targeting an audience with an average spending of $300 a month, you would need to say: “For $80, you get one month’s worth of cloud storage and access to Google Drive”.
“If you’re a business owner or partner and would like to sell your products for $20 a month per customer, you have until October 31st to do so”.
If someone has previously paid for your ad on another platform, you cannot use that ad on the first Google search for the word you want to use.
You should therefore be sure to ask Google to