More than a quarter of NFL fans now use social media to promote their teams, according to research conducted by ESPN.
In fact, the NFL’s digital advertising revenue jumped 22% in 2017, and was up a whopping 73% from the previous year.
While the league hasn’t shared exact figures, the research found that a large majority of fans who are using social media are active on Facebook and Twitter.
The research also found that fans who use social are more likely to watch video on the site and use it more often, which is good news for the NFL.
More:The NFL’s new platform for advertisers, Instagram, allows players to share their stories and photos, as well as the teams logos, and a lot of other interesting content.
And with the NFL now offering free access to fans who sign up for a service, and the NFL Network launching on Monday, the league has also added an interesting new twist to its already-complex marketing strategy.
The NFL will soon allow players to monetize their Instagram posts on the NFL app.
That means fans can share their videos, and even photos, from the league’s platform and also get sponsored content and advertising on the service.
This means that the league can get advertisers to spend more money on Instagram, which could potentially benefit the NFL in the long run.
And the NFL isn’t the only one that is taking advantage of Instagram’s growth.
The NBA and the MLB both have Instagram-friendly marketing platforms, and both have had successful seasons in recent years.
In the NBA, the Golden State Warriors, Los Angeles Dodgers, San Francisco Giants, and Chicago Cubs have all grown their digital footprint in the past year.
And in MLB, the Washington Nationals, Pittsburgh Pirates, Miami Marlins, Atlanta Braves, Los Angels Angels, and San Francisco 49ers have all posted more than 100 million Instagram followers in the last year.
All of this could be the beginning of a major shift in the way the NFL and the NBA are marketing to their fans.
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