A few months ago, a new ad campaign from East Aurora Advertising made headlines.
It featured a young girl, dressed in a black hoodie and black pants, walking through a busy intersection.
A billboard was set up at the intersection that advertised the ad, along with the slogan, “The road to freedom.”
The ad, which ran for three weeks, had already raised more than $50,000.
But, according to East Aurora’s chief marketing officer, Chris Sulloway, it had only generated $25,000 by the end of June.
He said the campaign had to be tweaked for each audience because the young girl in the ad wasn’t just an 18-year-old who happened to be black.
Sulloway said he would use some data to tweak the campaign, including what demographics people are targeting, how the ad is being watched, how many people are watching it and how many times it is clicked.
He also said he wanted to make sure it would only run on television, not digital.
“It’s a very unique audience,” he said.
“They want to be aware of what they’re seeing and the demographics that are going to be watching them, and they want to know what the message is.”
“You can see the audience is different, it’s different age groups, but we’re still trying to get the right message across.”
So what is the message?
East Aurora is using a mix of marketing techniques to make it clear that its ads aren’t just about the product.
For one, the ad says that East Aurora doesn’t have a “corporate agenda.”
It’s not a political campaign.
It’s just a fun campaign, said Sullow.
“I don’t want to say we’re selling a political agenda,” he explained.
“We’re trying to tell the story of freedom and freedom is a beautiful thing.
It should be celebrated and celebrated.”
Sullow said he also wants to make clear that the ads aren�t for sale.
They are meant to be an ad for people to have fun with, and to see if they are willing to give up some of their freedoms in exchange for the chance to walk down the street.
In the first half of this year, East Aurora was spending about $50 million to produce more than 200,000 ads for its website.
Sullaw said the company is doing this because it thinks its audience is young and receptive to the ad.
“We’re also trying to make the message that people who are willing and able to pay for a product and don’t have to give away their freedoms to make that happen are happy,” he added.
Sue Scholtes, an ad agency in Denver, said the agency is using social media, mobile devices and TV ads to reach its audiences.
She said that since East Aurora has a strong following, the company knows that it has the potential to make money.
Scholtes said the social media platform is a great place to get a real-time, organic audience to watch ads.
“People are watching ads, and it’s the way to reach the people who want to watch the ads and get them to pay attention,” she said.
“They’re really going to pay to get that content because the people that watch those ads, it helps them get the product they want, it makes them feel better about their freedom.”
East Aurora isn’t alone.
Other ad agencies are also trying their hand at digital ads, including some that make the same point.
Alfred Kinsella of McCann Public Relations said that while there are some companies in the digital ad space that do make a profit, they are more likely to target their ads to those consumers that have already made their purchase decisions.
Kinsellas clients are young people, for example, and Kinsells ads are tailored to that demographic.
He said he sees his clients spend up to $2,500 on digital ads each month.
“This is a big market and we’re doing well,” he told CBS News.
Kinsellas said his clients have seen the value of being able to reach out to people online, which makes them more likely, and willing, to pay.
He expects digital advertising to be worth between $100 million and $250 million over the next five years.
The advertising industry is trying to find new ways to reach millennials and people who may have never paid attention to advertising before.
“There is this emerging industry that is trying different ways of communicating,” said Richard Deitsch, president and CEO of the Association of National Advertisers, a trade group that represents advertising industry executives.
“I think that’s where the opportunity is, and I think it’s where advertising is going.”
Deitsch said it�s important for the industry to work with people to make advertising accessible to as many people as possible.
“As we move into this digital era, we need to do everything we can to make our audiences