Advertisers looking for a more direct path to their desired sales are often faced with an ad that has a lot of click-throughs, but no direct sales data.
“The key to great advertising is to have real-time data on your sales, to see where people are coming from, what they’re looking for and what they want, and to understand where your customers are,” says Scott Smith, author of The Ad Experiment.
Smith is a consultant who helped develop a new kind of ad called a “mixed reality” ad.
Mixed reality is a form of advertising that can be seen by both people and devices.
Mixed Reality Advertising is about capturing data on how people interact with the ads, so that advertisers can know what their customers are looking for, when they are searching, and how they react to different ads.
This type of advertising is increasingly popular among the larger media companies.
Mixed-reality ads, by contrast, are focused on one or more of the key points that advertisers want to emphasize in their ads.
Smith explains: “You want to have a big number of clicks on the ad, and that’s what they really want to show.
You want to use a lot more images in the ad than you do on a standard ad, because it’s more relevant.”
The ad is also meant to give people an idea of the size and shape of the product being sold.
The data will be shared with the advertisers, who can then use it to build targeted ads, Smith says.
“This type of data is what gives advertisers confidence that their advertising is going to be effective,” he says.
Mixed advertising, on the other hand, is often more expensive to produce and is generally harder to find and use.
“We have a long way to go before the mainstream media has a clear understanding of what they are doing,” Smith says, adding that his company has been experimenting with a number of ways to combine different types of ads.
For example, some companies have created mixed ads that have multiple images on the screen.
Others have created a simple video ad that is just one image.
“I think that is a really exciting area for advertising,” Smith adds.
“Advertisers can build their own data sets and build a lot deeper into the mix that they want.”
For a more traditional approach to mixed advertising, Smith suggests taking a cue from traditional media companies and using data analytics, where companies are able to build data sets that help them predict what audiences will be interested in in a given ad.
A lot of that information is available in the form of data from social media, where people share content they are interested in.
“Social media is one of the best ways to do this,” Smith notes.
“You can use these kinds of things and build your own data that can tell you more about the consumers and what people want.”
What kind of data do you want?
To find out, Smith and his team looked at more than 10 million Facebook ads.
He found that mixed ads are more likely to have “relevant” information, such as the location of the buyer and their name, and mixed ads with more “misleading” information are more prone to click-thru.
“Most of the mixed-reality [ads] we looked at were with ads that were more about buying and selling, and the kind of marketing we want,” Smith explains.
“And then you get ads that are more about providing value, like a car or an investment opportunity.”
In mixed ads, users are likely to click on images of the products or services they want to purchase, which can lead to more clicks on those ads.
The mix also can be more relevant to the target audience, Smith explains, as it can tell advertisers that people are interested when they see an ad with a high click-to-visit ratio.
The combination of these types of advertising tactics can lead users to click the ads more often and buy more of their products.
Mixed ads with high click to visit ratios are often more likely than mixed ads without the click-hits, and they can be used to make money.
The best example of this is the “couch to sofa” ad shown above.
The video advert uses a mix of different images to promote the couch to sofa bed.
Smith says the video ad was used to drive about $200,000 worth of sales for a bed and chair company, which is a very large number for an ad.
“A couch to stroller, and I’m sure a lot people are going to see this ad, is going, ‘Oh, I’ve seen this ad and I want that.’
The problem is, this is not a high-value ad, but that couch to stool is a big target,” Smith told the AP.
Mixed Advertising vs. Mixed Ads with a click-totaling effect “I know that there are a lot that we have not been able to see in