China has long been a key market for video games, with many fans looking to spend their money in the country to watch their favourite football teams.
But the country is increasingly taking the lead as video games become increasingly important for people to watch, buy and rent in China, with the country seeing more than 40 million digital downloads of the popular title League of Legends, according to Chinese news site WandaTech.
According to the Chinese Government, the market has been growing at a compound annual growth rate (CAGR) of nearly 5% for the past six years.
The game is being increasingly used as a way to get around censorship in China and has been dubbed the “World’s most downloaded” by Wanda Tech, with more than 7.7 million concurrent users and more than 6.8 million concurrent games.
It’s not just Chinese fans looking for a game in China to watch.
The games industry in Australia is also booming, with major publishers such as EA and Ubisoft announcing the launch of games in the region.