Google is announcing a major change to its ad tracking platform.
The new platform will allow advertisers to directly track users’ spending across a range of media, as well as offer the option to opt out of such tracking entirely.
The platform will launch later this year.
“The ads we see today are not the ads we will see tomorrow,” said Tim Cook, the CEO of Google, in a blog post.
“But they are a critical part of how we connect with our users, and how they spend their money.”
The move is a major step forward for Google in its bid to be more relevant to the digital age, and also signals that the search giant is shifting towards a more “analytical” approach to advertising.
Google is no stranger to this sort of thing, and in 2015 launched AdSense, a paid advertising network that allowed advertisers to build up a database of consumers’ data for advertising purposes.
But Google’s ad tracking is far more complex than AdSense.
It relies on a set of algorithms, called ad IDs, to identify users, track clicks and even track the timing of ad clicks.
The system can track users through several different sources, including social media data, the likes of which Google has traditionally only been able to tap for targeted ads.
To achieve this, the new ad tracking system will track user activity across the web.
The information that is collected is shared with advertisers, who will then target ads to the users that they want to buy.
Google says this is done “by using sophisticated artificial intelligence to learn from your data and target your ads based on what you buy.”
Google is hoping that its new system will be an “effective and easy to use” way to track the digital spending habits of its users, particularly in the context of ad targeting.
The company is also hoping that the new system can be integrated with Google’s other products, including YouTube, in order to create a more unified experience.
The news comes as Google has already revealed plans to bring its ad-tracking service to other platforms.
Google will also soon launch AdSense-style subscription services, such as YouTube Red, where users can buy and watch ads from Google.
It’s not yet clear what the cost of the new product will be.